The History and Background of Just Energy as an Electricity Provider

The History and Background of Just Energy as an Electricity Provider 1

Company Overview

Just Energy is a leading electricity provider that has been serving customers across North America for over two decades. The company was founded in 1997 in Ontario, Canada, with the vision of providing consumers with reliable and affordable energy options. Since its inception, Just Energy has grown to become one of the largest independent electricity and natural gas retailers in North America.

The History and Background of Just Energy as an Electricity Provider 2

Early Beginnings

The story of Just Energy started when its founders identified a gap in the energy market. They realized that energy deregulation presented an opportunity to offer consumers more choices in their energy providers. With this insight, they set out to create Just Energy, a company committed to offering competitive rates, exceptional customer service, and innovative products.

Just Energy initially focused on serving residential customers in Canada. As the company gained traction and grew its customer base, it expanded its operations to the United States, becoming one of the first retail energy providers to enter the American market.

Growth and Expansion

Over the years, Just Energy has experienced significant growth and expansion. The company has expanded its product offerings beyond traditional electricity and natural gas supply to include renewable energy options such as solar and wind power. This commitment to sustainability aligns with Just Energy’s mission to provide customers with cleaner and greener energy solutions.

Furthermore, Just Energy has established strategic partnerships with various organizations to expand its reach and provide additional value to its customers. These partnerships include collaborations with leading energy technology companies, community organizations, and renewable energy developers.

Community Involvement

Just Energy is not only dedicated to delivering reliable energy services but also to making a positive impact in the communities it serves. The company actively engages in corporate social responsibility initiatives and supports various charitable organizations.

One notable example of Just Energy’s community involvement is its partnership with local food banks. Through its “Just Energy Sustainable Solutions” program, the company helps combat energy poverty by providing energy-efficient upgrades to low-income households. This initiative not only reduces the environmental impact but also helps vulnerable families save on their energy bills.

Customer-Centric Approach

Just Energy has built its reputation on its customer-centric approach. The company strives to provide exceptional customer service and ensure customer satisfaction. It offers flexible energy plans tailored to meet the unique needs of residential and commercial customers.

In addition to competitive rates, Just Energy provides customers with access to valuable tools and resources to help them manage their energy usage and make informed decisions about their energy consumption. These resources include online energy management portals, energy-saving tips, and personalized energy usage reports.

Innovative Solutions

As the energy landscape evolves, Just Energy remains committed to staying at the forefront of innovation. The company continually explores new technologies and solutions to improve the energy experience for its customers.

One example of Just Energy’s innovative approach is its focus on smart home technology. The company offers energy management systems that enable customers to control and optimize their energy usage through mobile apps and smart devices. By embracing smart technology, Just Energy empowers its customers to reduce their energy consumption and lower their carbon footprint.


Just Energy has come a long way since its humble beginnings. With a strong focus on customer satisfaction, community involvement, and innovation, the company has become a trusted leader in the electricity industry. As it continues to grow and evolve, Just Energy remains committed to providing reliable, affordable, and sustainable energy solutions for its customers across North America. Check out this external source to obtain more details on the topic. just energy plans, dive deeper into the subject.

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