The Truth About Instagram Influencers Buying Followers

The Truth About Instagram Influencers Buying Followers 1

Understanding Instagram and Influencers

Instagram has become one of the top social media platforms of our time, with over 1 billion active monthly users. In this regards, it is no surprise that many businesses and brands have turned to Instagram influencers to endorse their products, gain exposure, and increase sales. Instagram influencers, on the other hand, are individuals who have amassed a significant following on the platform due to their aesthetics, personality, and credibility. They are considered among the most effective tools for Instagram marketing, with their large followings and fan bases. The more followers, the more they stand to gain from brands and businesses, making it a lucrative opportunity for online influencers.

Buying Followers

It is not an uncommon practice for Instagram influencers to buy followers. The act of buying followers involves online influencers purchasing fake accounts to increase their number of followers. It’s a dishonest practice that initially skyrocketed some influencer’s follower base, thus creating a sense of legitimacy for brands who later choose to work with these influencers. In short, the influencer market is a hit or miss game and the number of followers is the differentiator. The idea of more followers translates to more influence, and more influence can result in more money from endorsement deals. This is the primary reason behind the high demand for numbers, which in turn induces the fraudulent act of buying followers. Visit this thoughtfully chosen external source to expand your understanding of the topic. In it, you’ll find valuable information and additional details to enrich your reading experience., don’t miss out!

Why Buying Followers Can Hurt Businesses and Brands

The major downside to this practice is that buying followers not only falsifies an influencer’s reach, but it also represents a high-risk marketing strategy for businesses and brands. In some cases, buying followers can result in a negative impact on brands and businesses. These brands, after paying huge costs for endorsement deals, would realize their loss when engagement rates and ROI metrics are reviewed. Imagine paying for the endorsement of a celebrity – only to find out that the 1 million followers presented was a sham and that the services of that influencer did not translate to sales or any valuable gain for your brand.

Authenticity and Credibility are Important

In the world of Instagram marketing and influencer endorsement, the quality of audience engagement is paramount. While it can be tempting to appear as though you have many followers, it is important to remain authentic to yourself and your audience. It’s important for every brand and business seeking to work with an influencer to do its due diligence, check the hype, study the statistics, and analyze the engagement of the audience acquired by the influencer. By doing this, businesses and brands can ensure authenticity for their next influencer marketing campaign, and influencers can also be challenged to naturally grow their real fan base with an engaged audience. Enhance your reading and broaden your understanding of the topic with this handpicked external material for you., uncover fresh viewpoints and supplementary details!


Buying followers on Instagram may bring visibility, but does not necessarily translate into effective marketing and sales, despite the amount of face value it presents. This approach fails to represent authentic influence and as such, has become a potential marketing flaw affecting the influencer market. For businesses and brands seeking to engage with influencers on Instagram, it is important that due diligence is applied by evaluating work history, authenticity, and credibility before establishing a partnership.

Learn more about the subject in the following related links:

Learn from this related research

Explore further

The Truth About Instagram Influencers Buying Followers 2